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NADA AS is a subsidiary of the Norwegian Media Businesses' Association, and develops and markets net based services for newspaper and magazine advertising. NADA's solutions and guidelines define the standard for printed ads in Norway.
Weeklies and magazines are printed on a number of different paper qualities. Correct conversion to CMYK requires different ICC profiles depending on which magazine the ad is intended for, and whether the ad is for the cover or the text pages. This page (easy-to-understand Norwegian) lists which profile(s) to use for each magazine/weekly. The color conversion in NADAexpress has this setup as a built-in feature.
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NADA AS • Skippergata 24 • 0154 OSLO • Norway • www.nada.no • Phone +47 951 99 067 • Contact: Geir Engen • ge@mediebedriftene.no