NADA AS is a subsidiary of the Norwegian Media Businesses' Association, and develops and markets net based services for newspaper and magazine advertising. NADA's solutions and guidelines define the standard for printed ads in Norway.

 

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Today's NADA Tip: For black text in newspaper ads – use black ink only

Text in newspaper ads that is to appear as black on the page, should definitely be printed using black ink only. If such text is specified to use the color All (normally used for registration marks) or a CMYK color with lots of black as well as CMY, there is a high risk of out-of-registration print as well as of smudging. This goes for all text – titles and text type alike. The NADAexpress newspaper ad preflight returns warnings for such color usage.

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NADA AS • Skippergata 24 • 0154 OSLO • Norway • www.nada.no • Phone +47 951 99 067 • Contact: Geir Engen • ge@mediebedriftene.no